S106 99U Fireside Chat with Former White House Photographer Pete Souza.What is it like to do one of the most intense creative jobs for one of the worlds most.The Facebook Mom Problem Is Real.My mom loves me. But she also likes mea lot.And apparently, when she does so on Facebook, its hurting my chances of becoming the next viral sensation.On his blog, engineer Chris Aldrich explains what he calls The Facebook Algorithm Mom Problem.Screen-Shot-2015-02-27-at-10.27.44-AM.png' alt='Adobe Media Encoder Settings Facebook Chat' title='Adobe Media Encoder Settings Facebook Chat' />When you post something on Facebook, and your mom is the first to like it and how can she not Facebook thinks its a family related piece of content and sets the audience accordingly.Facebooks process for determining what goes into your News Feed is frustratingly opaque.However,Read more Read.Heres Aldrichs dilemma I write my content on my own personal site.I automatically syndicate it to Facebook.My mom, who seems to be on Facebook 2.The Facebook algorithm immediately thinks that because my mom liked it, it must be a family related piece of contenteven if its obviously about theoretical math, a subject in which my mom has no interest or knowledge.My mom has about 1.Facebook 4. 5 of them overlap with mine and the vast majority of those are close family members.The algorithm narrows the presentation of the content down to very close family.Adobe Media Encoder Settings Facebook Chat' title='Adobe Media Encoder Settings Facebook Chat' />Then my moms sister sees it and clicks like moments later.Now Facebooks algorithm has created a self fulfilling prophesy and further narrows the audience of my post.As a result, my post gets no further exposure on Facebook other than perhaps five peoplethe circle of family that overlaps in all three of our social graphs.I, too, have a like happy mom.Two seconds after I post a story Ive writtensay, a 3,0.She hasnt read it, and probably never will, but she likes seeing her daughters face on her computer, and really, who can protest the unconditional support
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